What is “Remember Building 7?”
Remember Building 7 is a non-partisan campaign led by 9/11 family members to raise awareness of the destruction of World Trade Center Building 7 through television and other forms of advertising, and to shift public opinion such that the New York City Council and Manhattan District Attorney will be compelled to open an investigation into Building 7’s destruction.
The campaign started in the fall of 2010, raising $100,000 in small donations to purchase commercial time on cable television throughout the New York Metropolitan Area. The first TV ad, which featured four 9/11 family members, ran 580 times from Novmber 2 through December 5, reaching an estimated one million unique viewers an average of 8 times each.
A new ad was released online in March 2011, this time featuring four 9/11 family members, two engineers and two architects. The campaign again succeeded in raising $100,000 to purchase more television commercial time for June 2011, reaching another one million unique viewers.
The Remember Building 7 Campaign set out to raise $1 million during 10th Anniversary of 9/11. Although the campaign fell well short of its ambitious goal, it did succeed in raising $85,000 to use for future advertising and advocacy efforts. Thus far it is has spent $10,000 of the $85,000 raised during the 10th Anniversary on print advertising in Boston, Washington, D.C., and New York to promote the World Premiere Tour of “9/11: Explosive Evidence – Experts Speak Out,” a feature-length documentary produced by Architects & Engineers for 9/11 Truth. Remember Building 7’s ad in the Village Voice, which featured quotes from eight architects, engineers and other technical experts, reached between 250,000 and 300,000 in the last week of June 2012.
The Remember Building 7 campaign is cosponsored by several groups, led by the NYC Coalition for Accountability Now (NYC CAN), which is a non-partisan organization of 9/11 family members, first responders and survivors, and by Architects & Engineers for 9/11 Truth, an organization of more than 1,500 architectural and engineering professionals who have put their professional reputations on the line to publicly challenge the official explanation of Building 7’s destruction.
The campaign changed its name from BuildingWhat? to Remember Building 7 with the release of the second ad in March 2011.