“BuildingWhat?” Round 2

December 5, 2010

Dear Friends,

We are very pleased and excited to announce the launch of a new fundraising drive for the next round of BuildingWhat? TV ads. Before going into the details of Round 2, here is a brief recap of what has happened to bring us to this point:

Thanks to the generosity of thousands of supporters across the globe, the BuildingWhat? TV ad campaign was able to raise $100,000 and reach a remarkable 1 million viewers in the New York Metropolitan Area during the month of November, most of them seeing footage of World Trade Center Building 7’s destruction for the first time ever.

The campaign also received the media attention it deserved in the form of an appearance on FOX News’ Geraldo At Large in front of a national audience of 1 millon more viewers. After that momentous breakthrough, Geraldo and FOX News’ Andrew Napolitano affirmed their skepticism of the official explanation for Building 7’s destruction, resulting in a flurry of responses from other media outlets including CNN, MSNBC and the Huffington Post.

With the media’s coverage of Building 7 poised to go in one of two directions—subsiding into nothingness or exploding into a bona fide discussion about the government’s bogus explanation for Building 7’s destruction—it is now time for us to dig deep and take the BuildingWhat? campaign to the next level.

“BuildingWhat?” Round 2

This time around, we are setting a fundraising goal of $200,000 that we hope to reach by January 1, 2011. The TV ad campaign for Round 2, set to launch in New York City in mid to late January, will be much larger than Round 1, and it will go hand-in-hand with an online viral campaign, a print ad campaign, and a PR effort coordinated by top professionals in the industry who are capable of landing BuildingWhat? more priceless media coverage.

We ask you to support BuildingWhat? Round 2 with whatever amount is manageable for you. If you donated to Round 1, we are counting on you to match your previous donation. If you were very pleased with the results from Round 1—and you are able—we invite you to double your previous donation. Do not forget that every dollar you donate is fully tax-deductible when you file your taxes after December 31.

Finally, please help Round 2 be an even greater success than Round 1 by forwarding this letter to all of your friends and family and posting it everywhere you can.

We are getting closer and closer to the floodgates being thrown open. If we persevere and stick together we can make it happen. Please donate now.

Thank you for your tremendous support.


The BuildingWhat? Team
Architects & Engineers for 9/11 Truth
The Journal of 9/11 Studies
World for 9/11 Truth
Firefighters for 9/11 Truth
Political Leaders for 9/11 Truth
Religious Leaders for 9/11 Truth
Lawyers for 9/11 Truth